FROM LUNCH TO LIVE E-COMMERCE IN WEEKS
Oyster Tennis
The Origin Story
A friend. A tennis brand. A growing business.
Woodie White runs Oyster Holdings—a tennis and hiking brand that brings people together over the love of the games. Great product. Strong community. One problem: their digital presence didn't match their momentum.
We'd been talking strategy for a while. Then, over lunch, we made it simple: "Buy OysterTennis.com. Build on Shopify. Launch in weeks, not months."
He did. We helped. It worked.
Scope of Work
Strategy
Design
Development
What We Built
The Challenge
Oyster was growing fast, especially in B2B. But they needed a digital storefront that could handle direct-to-consumer sales while showcasing their lookbook for wholesale partners.
They needed it done quickly. And they needed it done right.
The Approach
No overthinking. No endless revisions. Just clear strategy, fast execution, and a partner who gets it.
We helped Woodie navigate:
Domain acquisition (literally told him to buy the .com at lunch)
Platform selection (Shopify for speed and scale)
E-commerce strategy (DTC + B2B integration)
User experience design (clean, fast, functional)
Creative direction (lookbook meets shop)
Launch timeline (weeks, not months)
The Result
A fully functional e-commerce site that serves dual purposes: selling direct to consumers and showcasing the brand for wholesale buyers.
Clean design. Easy to navigate. Built to scale as the business grows.
Most importantly: it launched fast. Because timing matters.
What This Means for You
Sometimes you don't need six months of discovery. You need someone who knows the space, understands your business, and can move quickly.
That's what we do.
We helped Woodie cut through the noise, make smart decisions, and launch something that works. If you've got momentum and need digital infrastructure to match it—let's talk.
